SERIE A TEAMS HAVE ALREADY made 34 coaching changes since the start of last season. Even in a place like Italy, where club presidents hire and fire managers with reckless abandon, the turnover is high.

Historically, the country tends to do one of two things: build up coaches to be generational spirit guides and tear them down when it's most convenient. There's rarely any in between. Fabio Capello, Arrigo Sacchi, and Marcello Lippi all enjoy legendary status as they live out their retirement years. Then there are cult figures like Davide Ballardini, Giuseppe Iachini, and Marco Giampaolo who pop up every now and then to put out fires and disappear almost as quickly as they arrive.

Brescia owner Massimo Cellino cycled through 24 coaches in eight years before allowing the team to fall into financial ruin. Thirteen of those coaches lasted fewer than 100 days in charge. Cellino ran the club just as Maurizio Zamparini operated Palermo before his death and their eventual fall from grace. Zamparini made eight coaching changes in the 2015-16 season alone and somehow managed to keep Palermo in Serie A.

So the phenomenon is nothing new. Coaches have always paid the price. It just feels like more clubs are hitting the reset button at the start of each season. There isn't as much continuity from one to the next.

AC Milan moved quickly to bring back Massimiliano Allegri because of his Serie A pedigree. Lazio rehired Maurizio Sarri after just one season with Marco Baroni in charge. Baroni replaced Paolo Vanoli at Torino after their own single-season experiment came to a bitter end. Newly promoted clubs Pisa and Cremonese also needed new managers. They couldn't even count on the guys who led them back to Serie A in the first place.

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Clubs have become so dependent on results that no coach is every truly safe. The bottom line has become too important to commit to any long-term vision. Results guarantee Italy's most competitive teams a place in the Champions League and a means to boost their income to the same level as their continental peers. Results also keep newly promoted sides from coming to terms with the often reckless spending sprees that they must go on to have any chance of bridging the talent gap and staying in the top flight. Venezia know what it's like to sign dozens of players, only to go right back down to the second tier.

Serie A clubs don't have a good enough broadcasting deal to rest on their domestic laurels. They need success in Europe. It's why Juventus fired Thiago Motta midseason and hired no-nonsense bench boss Igor Tudor as his replacement. The Bianconeri willfully parted with a coach they had initially installed as the cornerstone of their revolution just to ensure they could collect at the end of the day. And no one could fault them for it.

Inter didn't even make as much money domestically as last-placed Southampton earned in the Premier League. One of the worst teams to have ever played in England's top flight brought in tens of millions of euros more than their Italian counterparts simply by being a part of the richest league in the world. Higher financial stability from massive broadcast revenue curbs short-term volatility in the Premier League. Less of it brings about more volatility in Italy.

The rise of U.S. ownership could change the way Serie A clubs view coaches. By placing more of an emphasis on sustainability and investing more heavily in analytics, infrastructure, and academies, U.S. owners have already adopted the very things that could limit the more emotional and fan-driven coaching changes that have recently dominated the landscape. Coaches could remain a part of a bigger project rather than face the guillotine every time something goes wrong. Think of Allegri, a multiple Serie A-winning coach whose very presence brings legitimacy to Milan's flailing ambitions, or 29-year-old Carlos Cuesta, the youngest Serie A coach in decades who now leads Parma's own transformation from perennial relegation underdog to progressive, youth-oriented franchise. Both teams are run by U.S. owners and promise a more sustainable future for the league in general.

Whether they can achieve what they've set out to do is still unclear. Italy is a difficult place to win support. Because results remain the quickest way to fans' hearts and the only way to keep owners from losing money.